Maple Fusion CNY Campaign

Marketing Campagin
Project Overview
Maple Fusion is a Chinese Restaurant located at Savoir Faire, Park Road, Milton. It provides exemplary traditional North Chinese cuisine.
CNY campaign is aimed to increase brand awareness and grow exposure in surrounding local business.I have collaborate and Jodi, the social media manager of Savoir Faire, to promote Maple Fusion Chines New Year Events. We have made the sales revenue increased 12%* and grown the local business clients.
*Compare to previous 3 months lunch time sales figure
My Contributions
Local market and demographic research
Marketing Strategy plan and design
Events plan and execution
Social Media management
More about project
In order to introduce traditional North Chinese cuisine to the local market, we have designed the signature entree tasting plate. With competitive pricing, we have successfully generated interest from the local market. Besides, we also chose a traditional way to promote Maple Fusion, face-to-face distribution of food samples and flyers to local businesses.
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We have also designed the Chinese Dumpling Making session during the Chinese New Year period. We would like to increase Maple Fusion brand awareness and enable the local community to understand more about Chinese culture.
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